MMS MESSAGING: AN ENGAGEMENT TOOL THAT REALLY WORKS, PERIOD.

MMS stands out in today's digital landscape as one of the most powerful marketing tools with higher engagement and ROI than any other tools out there, and with a lower acquisition cost compared to social media ads.With an average clickthrough rate CTR of 25-35% (often higher), MMS far surpasses Instagram and Facebook ads (1 to 3%). Often compared to SMS, MMS is SMS on steroids with virtually unlimited message size vs. the tiny 160 characters limit, rich multimedia content variety, and great visual appeal.

MMS In a Nutshell

Direct To Inbox

MMS messages arrive directly in your phone's standard messaging inbox, creating a sense of intimacy and personal connection, and you can retrieve them at any time. This is a key benefit of MMS, unlike social media feeds that are temporary and disappear as soon as your feed refreshes, making it impossible to find that ad again if you got distracted for even a short period of time.

A Personal Touch

MMS can be personalized unlike anonymous social media feeds. Each MMS message can address customers by name or reference their specific preferences or past purchases. They can contain unique URLs and QR codes specific to each customer individually.

Higher Open Rate & CTR

MMS have significantly higher open rates compared to social media posts. This means that customers are more likely to see and engage with the content.MMS has an average clickthrough rate CTR of 25-35% (often higher), which far surpasses Instagram and Facebook ads (1 to 3%).

Cost Effective Marketing

It is cheaper to engage customers with MMS than with Instagram or Facebook ads because of its extremely high CTR and Open RateTake a campaign to reach 1000 customers.
An MMS campaign would cost $150 and even if it achieves as little as 20% CTR (usually closer to 35%), it would yield 200 interactions and engagement.
To reach the same number of interactions with a Facebook or Instagram ad campaign at a 1% CTR you would need to each 20000 well targeted users and it would end up costing more.

Notifications

MMS appears as a notification in the phone, unlike Instagram or Facebook ads that appear in scrollable in feeds. All mobile phone have the messaging notifications on by default, and the majority of phone users leave that notification setting ON for SMS. And since MMS falls into the same category of messaging as SMS, and arrives the same inbox, users get notified of each new MMS message.

Reduced Noise

Customers often experience information overload on platforms like Instagram or Facebook, making it difficult to stand out. MMS provides a clutter-free environment where messages are more likely to be read and appreciated.

Luxury Brands
Usecases

We have provided messaging services to the biggest luxury brands in the world for over 15 years. We successfully ran MMS campaigns for Cosmetics, Watches, Jewelry, Fashion and more.

New Product Promotion: Showcase stunning visuals and videos of new luxury items to create buzz and excitement.Pre-Sales of New Collection: Offer exclusive previews and early access to new collections, driving urgency among customers.New Location Announcements: Inform customers about new boutique openings with rich imagery and personalized invitations.Event Invitations: Send beautifully designed invitations for exclusive events, ensuring a memorable first impression.VIP Private Sales: Create tailored offers for loyal customers, featuring high-quality visuals and personalized messages to enhance exclusivity.Brand Storytelling: Share the heritage and craftsmanship behind products through engaging multimedia content.Customer Feedback: Request feedback via interactive MMS surveys, enhancing customer engagement and satisfaction.

Hospitality, F&B
Usecases

Since 2009, we provide messaging services to the hospitality industry allowing hotels, bars and restaurants to run successful MMS campaigns to engage their customers and improve bookings rates, sales, and loyalty.

Menu Promotions: Showcase seasonal dishes and drink specials with vibrant images and enticing descriptions.Event Announcements: Invite guests to special events, such as wine tastings or themed dinners, with rich multimedia content.Reservation Reminders: Send friendly reminders with personalized messages and links to confirm or modify reservations.Loyalty Program Updates: Inform customers about exclusive offers and rewards through engaging MMS updates.New Location Launches: Announce new restaurant or hotel openings with captivating visuals and introductory promotions.Customer Feedback Requests: Engage guests with interactive surveys to gather feedback and enhance their experience.Special Occasion Celebrations: Send personalized greetings for birthdays or anniversaries, complete with tailored offers to celebrate.

Contact us

Get in touch with the CLICKSUMO team for any query about MMS, pricing, partnerships or any of our services.

The Team

CLICKSUMO is a pioneer of SMS and MMS marketing in the APAC region providing messaging marketing services to many of the biggest brands in the world for over 15 years.CLICKSUMO was launched by a team of seasoned entrepreneurs with decades of experience and expertise in telecom, mobile technology and marketing. The founders were already at the forefront of many innovations in mobile technologies during the pre-smartphone Era including mobile security products, mobile Web tools, and a global SMS privacy product with millions of users.The team's deep expertise in SMS and MMS technology ensures that clients are getting the most out of their messaging campaigns with CLICKSUMO.

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